About iru-b
Product engineering with direct senior involvement throughout
ru-b was founded by Ingo Ruck, who gained more than two decades of experience in senior software engineering roles before starting the studio.
Across digital agencies, a startup incubator and an international technology company, he worked on digital products, operational systems and commerce platforms.
That experience shapes iru-b today: pragmatic engineering, direct collaboration and systems designed for long-term use.
Why iru-b
iru-b was founded to work more closely with the people behind the systems we build.
The studio stays lean by design, with short decision paths and direct access to senior engineering expertise. Trusted specialists join when a project requires additional skills.
Who we work well with
We work best with companies that value maintainable systems, thoughtful technical decisions and responsible infrastructure choices.
This includes CMS platforms, commerce systems, portals and internal tools that need to remain reliable beyond their initial launch.
Focus on the energy transition
Through iru-b.energy, we are expanding our work and expertise in renewable energy and climate-tech.
Let’s talk about your setup
Planning a new system or improving an existing one? Let’s discuss what you need and whether we are a good fit.